App for employee and corporate communication: backaldrin already informs more than 70 percent of all employees worldwide via its own employee app in the corporate design

Three smartphones with screens of the employee app mybackaldrin

No computer access, no e-mail inbox, no uniform platform to provide employees with important information in a timely manner. This was the problem faced by backaldrin The Kornspitz Company. During the pandemic, backaldrin realized how important it is to reach all employees worldwide. The employee app mybackaldrin, which we developed, provided a remedy. Thanks to a uniform channel, all employees worldwide could be quickly and easily provided with important information in several languages from one day to the next. Shortly after the launch, more than 70 percent of the workforce was already using the mybackaldrin employee app.

Modern UX/UI Design

The sophisticated and modern UX/UI design enables all employees to use the app without additional training. The intuitive user interface offers the most important news at a glance and guides users to the other sections in an uncomplicated way. In addition, the employee app was implemented in backaldrin's corporate design - in record time.

Adaptable features & categories

The white label solution hAPPydo HR, which we developed, was the basis for the mybackaldrin app. Depending on the company's location, news articles, events, job offers, etc. can be communicated to the employees. Current developments can also be communicated to all employees via push messages. backaldrin has digitized the employee magazine in the "Magazine" section. This means that everyone can view it directly on their smartphone. The mybackaldrin app was developed for both Android and iOS operating systems and can be used on company or personal devices.

Employer branding tailored to the target group

The Kornspitz Company's employee app is freely available in the AppStore and GooglePlay Store and is therefore not only used by employees. The app offers backaldrin a platform the external and internal employer branding and demonstrates its innovative strength through the digital communication channel. The integrated account function provides employees with additional features. Regardless of whether you are an employee or an interested party - everyone receives news tailored to their needs. With our app, we support backaldrin The Kornspitz Company in the digitalization of its communication strategy. Backaldrin is thus a pioneer when it comes to global corporate communication with its employees.


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