"Hello, I'm Udo! Glad you're here and taking social and environmental responsibility!" - This is how the mascot Udo greets the users of the app of the same name, which we implemented, via chatbot. udo offers certified green electricity from German producers on the German market and also takes care of switching for its customers. Which provider is the one with the fairest price is reviewed every year. If necessary, a switch is made automatically.
Mascot "Udo" at the heart of the chatbot
The chatbot is the heart of the udo app. It is - in the form of the mascot "Udo" - the conversation partner of the customers. Via the chatbot, all the information necessary for switching providers is requested in an easy-to-understand manner and in the right order - almost playfully. This onboarding is the most important part of the app and was also one of the biggest challenges we successfully mastered during the implementation of the apps for iOS and Android.
Positive impact for social and ecological projects
In addition to fair green electricity, udo has also set itself the goal of generating positive impact. That's why 10 percent of udo's sales go to social and ecological projects. Users can choose which projects they want to support in the app. At the end of the year, the donations are distributed according to the key determined by all users - transparently documented with a donation report available via the app.
udo users recruit and collect donations
In order to continuously expand the community of udo users, there is a "Rewards" section in the app. All customers who successfully recommend udo to friends receive a cash reward. And this happens year after year - as long as the referred friends remain udo customers. Recommendations can be sent to friends via QR code or link.
Dashboard makes udo-impact visible
The dashboard is that area in the app where all these values are clearly displayed: The total tons of CO2 saved thanks to udo, the amount of donations generated, and the value of rewards for referring friends.
Currently, udo is only available in Germany, but an expansion to other countries is planned.