udo - the app with impact

udo automatically selects green electricity tariff at a fair price. "udo - energie die verändert" (udo - energy that changes) is the slogan of udo Germany GmbH, which not only offers certified green electricity from regional German producers, but also supports social and ecological projects and rewards them for recommendations.

Three smartphones with screens of the udo app

"Hello, I'm Udo! Glad you're here and taking social and environmental responsibility!" - This is how the mascot Udo greets the users of the app of the same name, which we implemented, via chatbot. udo offers certified green electricity from German producers on the German market and also takes care of switching for its customers. Which provider is the one with the fairest price is reviewed every year. If necessary, a switch is made automatically.

Smartphone screen with chatbot Udo and typical chat history.

Mascot "Udo" at the heart of the chatbot

The chatbot is the heart of the udo app. It is - in the form of the mascot "Udo" - the conversation partner of the customers. Via the chatbot, all the information necessary for switching providers is requested in an easy-to-understand manner and in the right order - almost playfully. This onboarding is the most important part of the app and was also one of the biggest challenges we successfully mastered during the implementation of the apps for iOS and Android.

When I founded my start-up, the question quickly arose as to how the technical implementation of the udo app should be realized. Should I build up internal resources or should I look for an external development partner? After some exploratory talks, the decision was quickly made to work with bluesource as absolute specialists in app development.
Peter Langeder, Founder & CEO, udo

Positive impact for social and ecological projects

In addition to fair green electricity, udo has also set itself the goal of generating positive impact. That's why 10 percent of udo's sales go to social and ecological projects. Users can choose which projects they want to support in the app. At the end of the year, the donations are distributed according to the key determined by all users - transparently documented with a donation report available via the app.

Examples of a selection of social or ecological projects that udo supports.

udo users recruit and collect donations

In order to continuously expand the community of udo users, there is a "Rewards" section in the app. All customers who successfully recommend udo to friends receive a cash reward. And this happens year after year - as long as the referred friends remain udo customers. Recommendations can be sent to friends via QR code or link.

60,771 lines of code, 156 screens in Figma and all problems solved.
60,711 lines of code and 156 screens in Figma ensure that the udo app runs flawlessly and according to the client's expectations.

Dashboard makes udo-impact visible

The dashboard is that area in the app where all these values are clearly displayed: The total tons of CO2 saved thanks to udo, the amount of donations generated, and the value of rewards for referring friends.

With bluesource, we found a partner who accompanied us professionally and in partnership from the first meeting to go-live in all facets of app development, from the rough concept to UX/UI design to technical implementation and submission to the app stores. In addition, we benefited from a team of specialists from a wide range of disciplines, which we would never have had available internally in this way. Many thanks for the great collaboration!
Peter Langeder, Founder & CEO, udo

Currently, udo is only available in Germany, but an expansion to other countries is planned.


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